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Frank has been a business owner for 45 years. Most of his advertising has been done
through local radio and local magazines and newspapers. Frank has not only included
ads in the magazines and newspapers, but discounts and coupons that people can tear
out and use at his business. Lately, Frank has been thinking about expanding to other
types of marketing in hopes to attract new customers. Based on this information,
which promotional should Frank consider using that he is NOT using already?
Frank should only use public relations because he could easily get more people to recognize
his name and create customer loyalty.
Frank should try Internet marketing because he can expand his customer base. He can still
use coupons and discounts on the Internet too. Frank may also want to consider direct mail
because he can attract new customers this way as well.
O Frank should only try sales promotion by developing new relationships with people in order to
create new customers.
O All of the above.
