What combines data from different channels into one holistic view of the customer and analyzes the data for insights on customer segmentation, demographics, spending, etc.

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02-11-2021
Business

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What combines data from different channels into one holistic view of the customer and analyzes the data for insights on customer segmentation, demographics, spending, etc.

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Tundexi Tundexi · Answer 1 · 2021-11-10T04:38:19-05:00

Omnichannel marketing is one which combines data from different channels into one holistic view of the customer.

The Omnichannel marketing refers to integration of the different channels that an organizations uses to interact with its consumers the main goal of creating a consistent brand experience.

It enables the organization to engage with brands and leads to overall better customer experience.

Therefore, in conclusion, the Omnichannel marketing is one which combines data from different channels into one holistic view of the customer.

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