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the value of the brand name and its associated symbols is referred to as

Sagot :

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The value of the brand name and its associated symbols is referred to as

Brand equity.

Brand equity involves the value an organization has as a result of the

products it produces, and the reputation the company has built over the

years.

Brand equity comprises of the brand name, logo and symbols and the

mission/ statement . When a company has a high brand equity people are

willing to buy its products regardless of the high cost when compared to

others.

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