Salience and intensity are factors that influence and change the affective component of attitude.
When an individual has access to information by different means such as:
- Writings
- Audios
- Videos
- Conversation
The information can influence your attitude and the affective component of your understanding. However, all the topics do not affect the same way, the variation depends on the preference and prominence that the individual has with respect to the topic.
For example, if a person is very important for the environment and animals, if he hears, sees or discusses a topic related to deforestation and hunting animals, her mood will surely change.
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