Lenovo's assumption that consumers want a higher-quality camera on their phone most likely came to light during the idea generation stage of the new product development process.
New product development can be defined as the use of a business firm's product development efforts and ideas to achieve the following:
I. The development original products.
II. Improvement of its product.
III. Modifications of a product.
IV. The creation of new brands.
Basically, the new product development process comprises four (4) main stages and these include:
Idea generation simply involves the systematic search by a business firm for new product ideas.
In this context, Lenovo's assumption most likely came to light during the idea generation stage of the new product development process.
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