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With Dollar Shave Club, you can sign up online for a subscription of shaving and personal care products to be delivered to your home without a face-to-face meeting with a salesperson; it uses a(n) ________ marketing channel.

Sagot :

Marketing channels are the media employed by businesses in the bid to sell their products. In the case of Dollar Shave Club described above, the business uses the;

  • Direct Marketing Channel

The direct marketing channel is employed when goods are marketed in places that are not the fixed retail locations.

In our modern age, direct marketing is employed can be applied when customers purchase our goods online.

So instead of a fixed offline marketing position, the online outlet becomes a medium for selling on a personal level to the customer.

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