Answer: The road to the White House is long, expensive, and exhausting. Becoming a candidate is only the beginning of the election process. Successful candidates must both persuade voters that they deserve their individual votes and garner the critical votes of electors in the Electoral College.
Persuading voters is the essence of a political campaign. Advertising, theme songs, stump speeches, and even negative campaigning have been around since our country began, and each advance in technology since then has offered new opportunities for candidates to persuade voters. Study the campaign poster of Millard Fillmore from 1850. Would the figures of Justice and Liberty wearing gowns and tiaras surrounding Millard Fillmore sway a modern voter? Probably not, but notice the American flags in both of these posters. We certainly see that imagery in advertisements for candidates running in current presidential elections.
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