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When a person has incompatible ideas that motivate him or her to change beliefs or behavior, _____ exists.

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When a person has incompatible ideas that motivate them to change their beliefs or behavior, cognitive dissonance exists.

Cognitive dissonance can be understood as a state where an individual faces emotional discomfort about ideas, behaviors and beliefs that are in contradiction.

This state can be caused by an action that contradicts what we consider a correct action, for example:

  • a person who consumes a lot of chocolates, but knows that too much sugar is bad for your health.

Therefore, to overcome cognitive dissonance it is necessary to change the belief that is causing conflict and make it consistent in your actions, seeking to adapt to favorable beliefs.

Learn more here:

https://brainly.com/question/25621543

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