Answered

Welcome to Westonci.ca, where your questions are met with accurate answers from a community of experts and enthusiasts. Connect with a community of professionals ready to help you find accurate solutions to your questions quickly and efficiently. Get precise and detailed answers to your questions from a knowledgeable community of experts on our Q&A platform.

A manufacturer of sports bicycles uses various cycling legends and sports celebrities as brand ambassadors to promote its product in China. Bicycles in China are used mainly by the working class for commuting, not sports, so the promotional campaign was a failure. During which step of the international communications process did the manufacturer most likely go wrong

Sagot :

abiolataiwo2015

Based on the information given the step of the international communications process did the manufacturer most likely go wrong is message channel.

Failure in International communication process occur when there is ineffective communication between the sender of the message and the receiver of the message.

Lack of general knowledge about the target market can as well lead to failure during promotional campaign reason being the product message to be communicated need to reflect needs of the target market.

Selling sport bicycles in other country for sporting those not means that other country use bicycles for the same purpose, based on this it is important that  message channel is carefully chosen in a situation where an encoded message is to reach the target market.

Inconclusion the step of the international communications process did the manufacturer most likely go wrong is message channel.

Learn more about  International communication process https://brainly.com/question/5031198

Thank you for your visit. We're committed to providing you with the best information available. Return anytime for more. Thanks for using our service. We're always here to provide accurate and up-to-date answers to all your queries. Keep exploring Westonci.ca for more insightful answers to your questions. We're here to help.