ASSIGNMENT:
• Create a representation of the 4 major categories that make up the marketing mix or the “4Ps.”
REQUIREMENTS:
• You must have the definition of marketing and the definition of the marketing mix (both from your
notes) featured on your project.
• The project must show that the 4 Ps are interconnected (use a figure like the puzzle pieces above).
• Find examples of each of the four P’s using the internet (copy and paste). You can also use magazines
and newspapers (scan or take a picture of the item)
• Each category must have at least 2 examples with descriptions that explain why each picture illustrates
the specific element of the marketing mix.
• The same example cannot be used twice (for example, a coupon could be an example of price or
promotion but could only be used in one area—not both).
• Examples must be different in each category—the Georgia Dome and Phillips arena are basically the
same thing or idea—need DIFFERENT examples for credit.
• You may turn your project in using a word processing program (like Word), PowerPoint, or make a
brochure using MS Publisher.
• You may not use any of the illustrations from the example that follows
• Examples must be appropriate for a high school student (products should be rated G!)