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To organize its salesforce, Cascade Maverik divided its market into territories. The territories such as New England and Mid-Atlantic are defined so that the salesforce can maximize market coverage while minimizing travel. Given this salesforce structure, Cascade Maverick should be classified ad a(n)

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Tundexi

Because of established territories in New England and Mid-Atlantic, then, Cascade Maverick should be classified as an geographical sales organization.

The geographical sales organization is one of the structure of organization. Others includes Functional structure, Market-based structure and Product Sales Force Structure.

  • As it name implies, the Geographic sales structures is one where the firm sales teams run the firm by target location.

  • The structure of geographic sales organization allows the firm to track effectively their profits based on location.

Therefore, because of established territories in New England and Mid-Atlantic, then, Cascade Maverick should be classified as an geographical sales organization.

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