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When a consumer makes a purchase of a particular product...
When a consumer makes a purchase of a particular product, because they are familiar with the company that makes the product, they are
making the decision based on which characteristic?


Sagot :

Answer:

The consumer decision process is composed of problem recognition, search, evaluation, and purchase decision. Post-purchase behavior is the result of satisfaction or dissatisfaction that the consumption provides. The buying process starts when the customer identifies a need or problem or when a need arises.

Complex buying behavior.

Dissonance-reducing buying behavior.

Habitual buying behavior.

Variety seeking behavior.

Explanation: