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A multinational pharmaceutical company used a saffron trident in a promotional campaign for one of its drugs in India. The saffron trident, a religious symbol in India, was meant to indicate the three levels of efficacy of the drug but mistakenly conveyed a religious message to Indians. This miscommunication indicates a problem associated with which step of the international communications process?
i. information source selection
ii. media channel selection
iii. encoding
iv. noise cancellation
v. message transmission

Sagot :

Talanat
Answer : Encoding

Explanation : Encoding refers to correctly coding the message so that the receiver gets the clear message without feating any misunderstanding.
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