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PROJECT I: EXPANDING KNOWLEDGE
You are a businessman engaged in a restaurant business. Your restaurant is located in a populated part of the town and is doing pretty well but you want to improve it by attracting more customers through honest and fair methods.

Make your plan of action. First list down the strategies you are presently doing and evaluate each. Then list down what you plan to do in detail and explain why you think it will work.


Sagot :

The strategies that are already being implemented in the restaurant to attract customers are:

  1. Good food
  2. Varied menu
  3. Excellent service from the servers
  4. Comfortable and adequate facilities

The strategies that can be implemented to increase the number of clients are:

  • Promotion in social networks.
  • Promotion in mass media such as newspapers or radio.
  • Offers or discounts on special dates.
  • Opening of a web page with information about the restaurant.
  • Affiliation to a mobile application to provide home service.

Explanation of the strategies.

A good restaurant is characterized by its good food and its excellent service, however, these firsts on many occasions are not enough to attract a large number of customers since the restaurant may not be making itself known enough.

In order for the business to obtain new clients, promotion is regularly attended, which ranges from promotion on social networks or mass media, to opening web pages, applications for mobile phones or linking to an already known one.

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