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A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. The content of a blog typically includes text, pictures, videos, animated GIFs and even scans from old physical offline diaries or journals and other hard copy documents. Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. Blogging is a great way to create a personality for your company and makes your business more credible approachable. People trust the written word, and blogs improve the level of trust towards your organization or venture. Make sure you are providing helpful and accurate content, encourage discussions and knowledge sharing, and you will see the increased trust in your brand!
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