There are different method of carrying out research, to find out what scent consumers prefer for a new fabric softener, the researcher conducts a focus group and exposes the participants to several scents, asking them which one they would buy. This is an example of exploratory research.
What is exploratory research?
Exploratory research is a type of research that is used to investigate a particular problem that is not clearly stated or defined.
It helps to give a better understanding of a problem.
Therefore, to find out what scent consumers prefer for a new fabric softener, the researcher conducts a focus group and exposes the participants to several scents, asking them which one they would buy. This is an example of exploratory research.
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