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When developing marketing plans, what should a firm consider about their competition?.

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When a company develops marketing plans, it must consider the weaknesses and reactions of competitors, so that it can identify the action necessary to maintain the company's competitive advantage.

Marketing Plans

Corresponds to a document that details all the course of action of a company to achieve its marketing objectives, which are related to generating value for its products and services and positioning for the organization.

Therefore, the analysis of the external environment, such as the economy and competitors must be considered, so that the company can identify strategies to carry out the best decision making and maintain the flow of its activities as planned.

Find out more information about marketing plan here:

https://brainly.com/question/9027729

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