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Medtronic, a company that makes heart pacemakers, introduced a new product at medical conventions across Asia to demonstrate its many beneficial features. The convention presentations are an example of its

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jayilych4real

Based on the fact that Medtronic which produces heart pacemakers makes a new product and the convention presentations are an example of its

  • market segmentation and targeting strategy.

What is Market Segmentation?

This refers to the division of target markets into different approachable groups based on demographics and other factors.

With this in mind, we can see that because Medtronic expanded its market to Asia, to show the many beneficial features of their new product, this shows their market segmentation and targeting strategy.

Read more about market segmentation here:
https://brainly.com/question/5545577

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