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Jill is exploring multiple suppliers in order to find the best price. However, instead of calling all eight potential suppliers, she only reaches out to the first three and bases her selection on those instead of contacting all suppliers. Jill's action best describes the concept of

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The concept that best describes Jill's action of contacting only the first three suppliers instead of calling all eight suppliers is A) cognitive limitations.

What are cognitive limitations?

Cognitive limitations are the human and information processing restrictions imposed on decision-making.  The originate from the limited human cognitive nature and information processing abilities. Cognitive limitations lead to probability distortions.  They cause errors in decision-making.

The implication of Jill's action is that she might be making the wrong decisions.

Answer Options:

A) cognitive limitations.

B) optimal decision making.

C) the illusion of control.

D) escalating commitment.

Thus, the concept that best describes Jill's action of contacting only the first three suppliers instead of calling all eight suppliers is Option A.

Learn more about cognitive limitations at https://brainly.com/question/13649097

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