Answered

Discover the best answers at Westonci.ca, where experts share their insights and knowledge with you. Discover the answers you need from a community of experts ready to help you with their knowledge and experience in various fields. Our platform provides a seamless experience for finding reliable answers from a network of experienced professionals.

To compete with lexus, a successful luxury brand of toyota, nissan launched infinity as its own luxury brand to seek the benefits of this market segment while maintaining its presence in other segments. What is this process called?.

Sagot :

adioabiola

The process lexus, a successful luxury brand of toyota, nissan launched infinity as its own luxury brand to seek the benefits of this market segment while maintaining its presence in other segments is called Straddling.

What is Straddling?

Straddling can be defined as a positioning which involves placing a product or brand in two segments at the same time such that it is possible to gain benefits from both segments.

It can be said that nissan launching infinity as its own luxury brand to seek the benefits of this market segment while maintaining its presence in other segments of the market is straddling (getting benefits from two segment of the market at the same time.

Market segments: This is the division of the market into different groups based on characteristics such as

  • age,
  • level of education,
  • gender,
  • socioeconomic differences.

Learn more about market segment:

https://brainly.com/question/8942121

Thank you for choosing our platform. We're dedicated to providing the best answers for all your questions. Visit us again. Thank you for choosing our platform. We're dedicated to providing the best answers for all your questions. Visit us again. Thank you for visiting Westonci.ca. Stay informed by coming back for more detailed answers.