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To compete with lexus, a successful luxury brand of toyota, nissan launched infinity as its own luxury brand to seek the benefits of this market segment while maintaining its presence in other segments. What is this process called?.

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adioabiola

The process lexus, a successful luxury brand of toyota, nissan launched infinity as its own luxury brand to seek the benefits of this market segment while maintaining its presence in other segments is called Straddling.

What is Straddling?

Straddling can be defined as a positioning which involves placing a product or brand in two segments at the same time such that it is possible to gain benefits from both segments.

It can be said that nissan launching infinity as its own luxury brand to seek the benefits of this market segment while maintaining its presence in other segments of the market is straddling (getting benefits from two segment of the market at the same time.

Market segments: This is the division of the market into different groups based on characteristics such as

  • age,
  • level of education,
  • gender,
  • socioeconomic differences.

Learn more about market segment:

https://brainly.com/question/8942121

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