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Marketing manager Zia needs to know if increasing the firm’s social media advertising budget will result in a higher return-on-investment. She uses a decision support system (DDS) to determine how much of a budget increase is needed to achieve a targeted sales increase. Later, if actual sales data do not match the DSS determination, Zia will rely on the system to adjust its recommendations. What does this example demonstrate?

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The example of marketing manager Zia's use of a Decision Support System (DDS) to determine how much of a budget increase is needed to achieve a desired sales increase demonstrates that DDS is a form of artificial intelligence.

Decision Support System

It corresponds to an automation program that can be implemented in organizations to support decisions based on data processing and indexes, providing relevant information for problem solving and support for a focused decision.

Therefore, through the DDS, the manager Zia will make her decision in a faster, more dynamic and controlled way, which helps in the competitiveness and positioning of the organization.

Find out more information about Decision Support System here:

https://brainly.com/question/7655444

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