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Uptown Food Mart has two stores in the Chicago area. One is in the Italian neighborhood of the city and is stocked with olive oil, fresh vegetables, fish, and pasta. The other store is located in the predominantly Latino section of the city and stocks items that appeal to the Latino market. The chain is using ________ segmentation.

Sagot :

Martebi

There are different kinds of services.  The chain above is using psychographic segmentation.

What is  psychographic segmentation?

Psychographic market segmentation is known to be one of the efficient segmentation methods used other than demographic segmentation, geographic segmentation, etc.

An  Examples of this traits are social status, daily activities, etc. Psychographic segmentation is said to be one which breaks into smaller bits the customer groups into different segments that influence buying behaviors of a consumer.

Learn more about psychographic segmentation from

https://brainly.com/question/8867938

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