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Yaya Dub (Maine Mendoza) used dubsmash and got so popular overnight. Dubsmash is a mobile app that creates short selfie videos dubbed with famous sounds.​

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jaquelinefvr

The fact that Maine Mendonza actress, better known as Yaya Dub, used the Dubsmash mobile app to create short videos lip-synching famous sounds and became famous, corresponds to a fad.

What is a fad

It corresponds to collective habits and customs that can generate sudden great popularity within a given culture. Generally, they relate to psychological and social factors to occur. Some examples of fad are related to:

  • Diets
  • Languages
  • Social media
  • Films
  • Products
  • Clothes

Fads can be endorsed by celebrities who generate great popular appeal through their behaviors. It is also capable of impacting the economy, as companies can use some fad to provide products and services and increase their profitability.

Find out more information about fad here:

https://brainly.com/question/492644

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