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Firms spend millions of dollars to develop brand names that have no preexisting meaning in any known language because ______.

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The reason why firms spend millions of dollars to develop brand names that have no preexisting meaning in any known language is that: They want to avoid any unforeseen embarrassment that language confusion can cause.

What is a Brand Name?

A brand name is the identity of an organization. When choosing a brand name, companies strive to use a name that has no hidden connotation in any language.

To achieve this, they may research the name before adopting it.

Learn more about brand names here:

https://brainly.com/question/24553900

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