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In order for a company to market the same product or service to different markets, what step is critical for the company to take?.

Sagot :

There are a lot of firms today. For them to do the above, the company should try and  generate a lot of positioning strategies to target the different kinds of audiences.

How is a positioning strategy statement used?

The positioning strategy/statement is one that is often used to inform a company's of its marketing mix.  A lot of Marketers often uses a positioning strategy so as to direct the marketing mix for a specific product, service, or brand.

When a marketer is said to target  her product message at a particular  target market, she does a lot of things with the general value proposition.

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