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Sagot :
Answer:
When a company introduces new product brands as defensive moves to counteract competition, these brands are called product developmentbrands.
Explanation:
Product developments
When a company introduces new product brands as defensive moves to counteract competition, these brands are called "fighting brands".
What is a brand?
A brand is a good, service, or idea that is publicly set apart from similar ones so that it can be promoted and communicated more effectively. The name of the distinguishing good, service, or idea is known as a brand name. The process of developing and promoting a brand name is known as branding. Individual product and service names, as well as the complete corporate identity, can be branded.
Businesses are frequently judged on their brands and how well known they are to the general public. Corporations occasionally hire market research agencies to investigate brand identification and sentiments regarding the brands.
What are fighting brands?
A fighting brand is a new version of an existing or similar product that is made available for a brief period of time in a particular market area at a price that is very low or below costs in order to compete with other businesses. Companies launch "fighting brands" to avoid lowering the prices for its well-known brands because doing so could be expensive due to factors like the established brands' consistent pricing across many marketplaces. Fighting brands are frequently seen as predatory or anticompetitive behaviour designed to drive rivals out of a particular market. However, they have a slim possibility of success, just as other predatory strategies.
To learn more about fighting brands here
https://brainly.com/question/16001474
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