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Nowadays, the average person encounters more than a hundred advertisements a day, be it in the form of TV and radio commercials, billboards, online promotions, and print ads, among many others. From all the advertisements you encounter, which one caught your attention? Why? Looking at the root of it, what was the underlying cause of the promotion? What does it target? Whom does it target? How does it convey message to target clientele? Is the promoted product a trend or a fad? ESSAY WRITTING PLEASE HELP ME

Sagot :

The essence of the commercial is to draw the attention of the public to the products of a firm.

What is a commercial?

Commercials are the primary ways by which companies promote their products. The essence of the commercial is to draw the attention of the public hence the commercial is  designed with music graphics and other means that aid effective communication.

The commercial that got my attention is that of the United Bank for Africa owing to the beautiful blend of orchestra music used in the advertisement which appeals immediately to the mind. The advert targets the business class in the society and aims at granting soft credit to small and medium scale entrepreneurs. It conveys its message to the clientele via music. The advert can be regarded as a trend.

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