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A flower shop acquired 80 new customers last year. Costs in the marketing and sales areas were the following: Marketing Costs = $1,200 Sales Costs = $9,000 Salaries = $87,000 What was the Customer Acquisition Cost?​

Sagot :

Answer:

$15

Explanation:

To get the customer acquisition cost you divide the marketing cost by the new customers, in this case $1,200 ÷ 80 = $15

The customer acquisition cost is the cost that is used to acquire the cost of new customers in the given case, Customer Acquisition Cost is $15.

What is customer acquisition cost?

Customer Acquisition Cost is defined as that cost which is incurred by the business for acquiring a cost of a new customer. Customer Acquisition Cost is the cost of besting a customer to purchase a particular product or service.

Formula:

[tex]\text{Customer Acquision Cost}=\dfrac{\text{Marketing Costs}}{\text{New Customers}}[/tex]

Computation of customer acquisition cost:

According to the question,

Marketing Costs = $1,200, and

New Customers  = 80.

Now, apply the given values in the above formula,

[tex]\text{Customer Acquision Cost}=\dfrac{\text{Marketing Costs}}{\text{New Customers}}\\\\\text{Customer Acquision Cost}=\dfrac{\$1,200}{80}\\\\\text{Customer Acquision Cost}=\$15[/tex]

Therefore, the customer acquisition cost in the given case is $15.

Learn more about the customer acquisition cost, refer to:

https://brainly.com/question/24974344