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Industries desperately try acquiring new customers. Some of the companies are likely toapply inappropriate means of gaining their attention. One of the methods is target marketing.This is where corporations use adverts and marketing as a means of attracting consumerstargeting their customers accurately to sell their goods. However, not all industries use theethical procedures in getting customers. This raises the question as to whether it is ethical forbusinesses to target uninformed consumers.It is unfortunate that some businesses use deceptive and manipulative strategies toattain the sales objectives. It more unfortunate that most people trust companies in that theyconsider their interests. However, the use of marketing means and targeting uninformedcustomers is not unethical or manipulative means.
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Answer:
While Industries target customers in many ways, many are questioning whether these ways are ethical or not. Many business use deceptive and manipulative strategies to get the customers attention and money. Companies will sometimes study their customers and past buying history in order for them to gain more information on how they should market. Some companies; however, allow customers to do proper research on their product and dont shy away details that may make the customers change their mind. Overall, targeting uninformed customers is ethical because the customer makes the decision on whether they research the product or not.
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