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Sagot :
The scenario illustrated by the company is related to promotion in marketing mix.
What is promotion?
It should be noted that promotion is the marketing communication that's used to inform the audience about a good.
In this case, since the companies use online advertising campaigns and contests to help develop better goods, services, or ideas. This depicts promotion.
Learn more about marketing on:
https://brainly.com/question/25754149
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