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Liz noticed that several recent movie releases showed stars smoking a particular brand of cigarettes. As a double major in communication and psychology, Liz knows the power of those images to influence viewers to mimic the behavior. For her next speech to her public speaking class, Liz thinks she might explore whether product placement in movies should be regulated, especially in light of restrictions long governing the advertising of certain harmful products. How should Liz proceed

Sagot :

The first thing Liz must proceed in doing is to evaluate the role of product placement in movies, especially the movie in question, its effect on kids and look for other form of evidences.

  • After the research, she can gather her evidence and go to the appropriate authority to report her findings.

Which body regulates product placement in movies?

The FCC and Full Disclosure is known to be the body responsible for regulating product placement in movies.

The Federal Communication Commission (FCC) is known to be the appropriate set up body to monitor films that are broadcast through television, cable or  satellite. They are known to have some laws and regulations in terms of product placement in films. Liz can report to this body her findings.

Learn more about product placement from

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