Marketing synergies often come at the expense of product synergies because : A single customer segment will likely require a variety of products, each of which will have to be designed and manufactured.
Synergy means the sum is greater than the part. Marketing synergy occurs when multiple marketing initiatives are combine to create an effect more than the sum of their parts.
The above means that customers contact one after fewer viewings of marketing messages across various platform.
Hence, Marketing synergies often come at the expense of product synergies because a single customer segment will likely require a variety of products, each of which will have to be designed and manufactured.
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