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If a company moves ownership of activities closer to the end customer, such as providing after-sales support, it is engaging in ______ vertical integration.

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jaquelinefvr

A company is engaging in forward vertical integration when it transfers ownership of activities closer to the end customer, such as providing after-sales support.

What is forward vertical integration?

It is a strategy related to increasing control over your products and services by performing greater supply chain management through acquisition or business merger.

Therefore, through forward integration, a company can acquire other companies that were once its suppliers to gain competitive advantage and increase its market power.

Find out more about forward vertical integration here:

https://brainly.com/question/19815172

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