1. This refers to the beliefs, philosophies, and principles that drive your business. *

1 point

A. Mission

B. Values

C. Vision

D. Needs

2. It is a detailed description of your company, including the opportunity (aka market problem addressed) and your solution. *

1 point

A. Mission

B. Needs

C. Values

D. Vision

3. What is the purpose of a vision statement? *

1 point

A. To identify key employees.

B. To develop pricing strategies.

C. To convey what you want to accomplish.

D. To talk about why you started the business.

4. It is a clear statement of values critical to the culture, integrity, and activities of the business. *

1 point

A. Mission

B. Needs

C. Values

D. Vision

5. It is a description or statement of what the proponent sees if the problem/need is solved. *

1 point

A. Mission

B. Needs

C. Values

D. Vision

6. A clear description of goals and objectives that presents practical steps to achieve the vision is known as___________. *

1 point

A. Mission

B. Needs

C. Values

D. Vision

7. The following are the purpose of a mission statement EXCEPT__________. *

1 point

A. It is a concise explanation of the organization’s reason for existence.

B. It describes the organization’s purpose and its overall intention.

C. It supports the vision and serves to communicate purpose and direction.

D. It describes what the proponent sees if the problem/need is solved.

8. "To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time. " Is an example of a company’s_______________. *

1 point

A. Mission

B. Needs

C. Values

D. Vision

9. "to make the best products on earth, and to leave the world better than we found it, Is an example of a company’s______________. *

1 point

A. Mission

B. Needs

C. Values

D. Vision

10. The following are ingredients of a product mix except______________. *

1 point

A. Advertising

B. Public relation

C. Personal selling

D. Personal relation

11. Out of 4ps in marketing mix three are product, promotion, and price, which is the 4th P? *

1 point

A. Purpose

B. Promotion

C. Place

D. Pursuit

12. __________________ deals with the specification of the actual good or service and how it relates to the target customer. *

1 point

A. Price aspect

B. Promotion aspect

C. Product aspect

D. Place aspect

13. It is part of marketing that means spreading information about a product, product line, brand, or company. *

1 point

A. Buying

B. Hosting

C. Promotion

D. Selling.

14. Marketing Mix or 4p’s of marketing are: *

1 point

A. Product, Price, Place, Promotions

B. Political, Place, Publication, Price

C. Product, Political, Place, Publication

D. Publication, Place, Price, Purchasing

15. Which part of a business plan explains how you are going to get your customers to buy your products or services? *

1 point

A. Executive summary

B. Location of the Business

C. Marketing plan

D. Production Plan