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if we consider Airbnb to be new entrant into the hospitality short stay vacation industry. according to Porter's Five forces, how attractive is this industry? What might be particularly difficult for a new startup

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Tundexi

The entrance of Airbnb into the hospitality short stay vacation will be  attractive but there are some market threats that need to be effectively managed.

What is the Porter's Five forces?

These forces are economic force that determines the competitive intensity and attractiveness of a market.

According to Porter, the Five forces in the every market includes::

  • threat of new market players,
  • threat of substitute products,
  • power of customers,
  • power of suppliers,
  • industry rivalry

In conclusion, the hospitality firm needs to evalute the forces to understand the industry structure and to determine the best corporate strategy for its operation.

Read more about Porter Five forces

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