BUS208 Case Studies in Business Administration
Case #2

1. Select ONE of the following (a through g).

a. A professional sports team
b. A gaming system company
c. An airline company
d. A consumer retail store
e. An automobile company
f. A computer company

2. Select a specific example of that category. For example, if you chose “a professional sports team,” you could select one of the following: Giants, Jets, Mets, Nets, Yankees, etc. Indicate the specific example you selected:

American AirLines

3. Analyze the external organizational environment for your choice. Identify at least TWO and preferably THREE aspects of EACH of the following that your choice must consider:

a. General environment

i. International dimension

1.American Airlines is the largest airline in 2020.
2. American Airlines traveled 240 destinations in the U.S, Canada,
The Caribbean and Mexico.
3.American airlines headquarters is in dallas fort worth.

ii. Technological dimension

1.Electronic wallet
2. Mobile ID
3.Virtual Assistant

iii. Sociocultural dimension

1.Ethics and human rights(provide the director with a report for unethic)
2.Sustainability and climate change
3.Give customer a great experience

(continued)


iv. Economic dimension

1.Boarding with 1 carry on & one personal item.
2.AAdvantage credit card member.


v. Legal-political dimension





b. Task environment

i. Customers





ii. Competitors





iii. Suppliers





iv. Labor market





(continued)


4. Conduct a situation analysis using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis that assesses the environment for your selected organization.

A SWOT analysis is categorizing the information that you gathered in the environmental analysis that you performed in the first half of this case. Some of the information you listed may not qualify as a strength, weakness, opportunity, or threat, however – it may be neutral. You should have at least TWO items EACH for strengths, weaknesses, opportunities, and threats and preferably THREE aspects for at least two of these.

Positive Negative
Internal Strengths:











Weaknesses:
External Opportunities:













Threats: