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How does SEO impact the way that marketers write their ads?

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Answer:

It enhances the marketing scopes and magnifies to reach for a particular brand by attracting an increasing number of potential users

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Search Engine Optimization is technically used as a marketing tool rather than marketing itself. It enhances the marketing scopes and magnifies the reach for a particular brand by attracting an increasing number of potential users. SEO basically optimizes a web page and makes it more engaging for the end-users.