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Artists often use a particular medium because it affects the texture or color of the work of art. Other times, the artist will choose a medium because it helps the audience interpret the art in a specific way. The 'medium' is the material with which the artwork is made – the essential tool necessary for artistic creation. In the Visual Arts – paint, ink, crayons, charcoal, watercolours… In Sculpture – chalk, wood, bronze, marble, etc. Artistic medium is an art critical concept that first arose in 18th century European discourse about art. Medium analysis has historically attempted to identify that out of which works of art and, more generally, art forms are created, in order to better articulate norms or standards by which works of art and art forms can be evaluated.
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