Personality, rather than party identity, has become a significant aspect of the political process for people when deciding who to vote for is the true statement.
What is mass media?
Mass media refers to the technologies that are employed to communicate information to a bigger number of people.
Television, movies, radio, magazines, and newspapers are all examples of mass media's primary role of communicating numerous messages.
It made personality, rather than party identification, an essential aspect of voters' decision-making process when choosing candidates to support.
Therefore, the given statement is true.
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