As the marketing director for a tablet computer manufacturer, you're aware that some consumers still need a lot of help and information before making a decision to buy a tablet, while others are familiar with tablet computers and know exactly what they're looking for in a product. With this objective in mind, which distribution channel makes the most sense for marketing your products?

Question

02-05-2022
Business

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As the marketing director for a tablet computer manufacturer, you're aware that some consumers still need a lot of help and information before making a decision to buy a tablet, while others are familiar with tablet computers and know exactly what they're looking for in a product. With this objective in mind, which distribution channel makes the most sense for marketing your products?

Sagot :

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Tundexi Tundexi · Answer 1 · 2022-05-05T11:53:22-04:00

The dual distribution channel is the channel that makes most sense for marketing these products.

What is a dual distribution channel?

This is a channel that involves 2 approaches simultaneously in order to get one's products to end-users.

Usualy, one approach is to use marketing intermediaries and the other is to sell directly to end-users.

Therefore, the dual distribution channel is the channel that makes most sense for marketing these products.

Sagot :

What is a dual distribution channel?

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