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Chips of Joy, a leading chocolate chip cookie manufacturer, has decided to use the same marketing strategy and marketing mix worldwide for all of its brands. The only change that will be made is language translation on the various packaging. Chips of Joy is using a(n) ________ marketing strategy.

Sagot :

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If the only change that will be made is language translation on the various packaging. Chips of Joy is using a(n) standardized global marketing strategy.

What is marketing strategy?

Marketing strategy can be defined as the strategy applied when creating awareness about a product so as to generate more sales.

Standardized global marketing strategy enables  companies to market or promote their product or brand internationally or across the globe.

Therefore Chips of Joy is using a(n) standardized global marketing strategy.

Learn more about Marketing strategy  here: ttps://brainly.com/question/25640993

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