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Sagot :
The contemporary researcher's term credibility, Aristotle termed them as an ethos that a speaker's credibility is affected above all.
What do you mean by credibility?
Credibility refers to the speaker's true character and competence not merely to the audience's perception of the speaker.
Competence and character are the two most important factors affecting the credibility of a persuasive speaker.
Therefore, contemporary researchers term credibility Aristotle termed them as ethos.
Learn more about Credibility here:
https://brainly.com/question/14240526
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