The type of throwbacks activists must avoid in order to run a successful social media campaign are:
- Lack of alignment of the chosen channel with the message.
- Not defining the problem objectively.
- Do not suggest possible solutions.
- Not motivating and engaging society in the problem.
How to make a social media campaign effective?
It is essential that the chosen channel is aligned with the type of message that will be transmitted, as well as its use by the target audience. In addition, there must be strategic marketing planning to establish attractive communication that engages the audience.
Therefore, aligning communication objectives is essential for planning an effective social media campaign.
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