Answer:
Barrier in public relations, works to protect the organization from its public, whereas bridge in the public relations, work as an enabler of two way communication between the organization and its public.
Bridging refers to a statement that allows you to acknowledge the reporter's question and then transition (or bridge) back to your key messages, thus avoiding the dreaded “no comment” response and refocusing the interview.
whereas,
Barriers included a lack of interest by a superior, a lack of training to conduct research, a lack of client or company interest, a lack of time to conduct research, and a lack of budget to pay for research.
Answer naturally with a brief statement that acknowledges the topic of the question, and plan a way to pivot (bridge) back to your most important point. Insert a “bridging” phrase, like “That's an interesting observation, but more importantly…” or “I would not say that, but what I would say is…”
1a: something material that blocks or is intended to block passage highway barriers a barrier contraceptive.
b: a natural formation or structure that prevents or hinders movement or action geographic barriers to species dissemination barrier beaches drugs that cross the placental barrier.
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