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The benefit segmentation categorizes consumers based on the outcomes they hope to derive from a product or service.
What is market segmentation?
Market Segmentation is the practice of dividing the target market into approachable groups.
The basic five forms of consumer market segmentation are demographic, geographic, psychographic, benefit and volume.
The type of segmentation that categorizes consumers based on the outcomes they hope to derive from a product or service is a benefit.
Learn more about market segmentation here:
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