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What is your advice regarding messaging of the communication in the crisis campaign

Sagot :

During a period of crises, communication must take on the dual qualities of  empathy and appeal to the rational mind. It is also important for communication to be very positive.

What is a crises campaign?

Another phrase that describes the above words is crises management. This usually is triggered after a major mishap has occurred.

Hence, during a period of crises, communication must take on the dual qualities of  empathy and appeal to the rational mind. It is also important for communication to be very positive.

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