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Spectrum uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting fiber-optic internet connections. In this example, Spectrum is using

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The fact that Spectrum breaks its sales reports down into geographic regions is an example of internal secondary data.

What is internal secondary data?

When data is said to be secondary, it means that it is derived from data that was compiled for other reasons.

When this secondary data is compiled from reports that only a company has access to, this is internal secondary data. The sales reports of Spectrum were compiled to report sales and are available to Spectrum alone.

Find out more on secondary data at https://brainly.com/question/14806486.

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