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How does Maslow hierarchy of need help marketers to create various marketing strategies. Explain your answer with examples.

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The Maslow hierarchy of need helps marketers to create various marketing strategies because its already provides a way of evaluating the customers' motivations beyond what raw data will give.

What is the Maslow hierarchy of need?

The psychological theory established the motivation theory that models the 5 categories of human needs that helps to dictate an individual's behaviour.

The needs of human according to the Maslow Hierarchy includes Self-actualization, Esteem need, love and belonging need, safety need and physiological needs.

Read more about Maslow hierarchy

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