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The Maslow hierarchy of need helps marketers to create various marketing strategies because its already provides a way of evaluating the customers' motivations beyond what raw data will give.
What is the Maslow hierarchy of need?
The psychological theory established the motivation theory that models the 5 categories of human needs that helps to dictate an individual's behaviour.
The needs of human according to the Maslow Hierarchy includes Self-actualization, Esteem need, love and belonging need, safety need and physiological needs.
Read more about Maslow hierarchy
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