Jim wants to create social awareness and for this, he is planning to design a poster.
What is a poster?
A poster is being prepared by a person for creating awareness among people regarding something.
From the provided passage, Jim is forming a poster to spread social awareness by first creating a message, then finalizing a budget for it, adding some colors to make it creative and interesting, and lastly, deleting the message which does not seem to be relevant.
Therefore, Jim indicated that he is making a poster concerning social awareness representing that he has a plan to design a poster.
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