One of the strengths of a home replication strategy is related to the local infrastructure, while its weak point is the need to respond to the local market.
The multidomestic strategy, on the other hand, has as a strong point the relationship with local customers and the possibility of expanding the business. The weak point is related to costs and ethnocentrism.
In a regional strategy, the advantages are related to infrastructure costs and weaknesses in business expansion, unlike global and transnational strategies, where strengths relate to business growth, and weaknesses to costs and local bureaucracy.
It is the way the organization finds to compete in the market and increase its advantage over competitors. Competitive strategy includes the structure of the company, its marketing, products and services, and when effective, it increases a company's positioning and long-term success.
Therefore, in each competitive strategy approach, companies must align their objectives and goals in relation to their values, needs and desires of consumers, instituting creativity and innovation in all their processes.
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